Targeting the company to any sector of the market is called strategic marketing. Strategic marketing acts as a set of decisions and actions aimed at the future, ensuring the development of a market strategy, the practical implementation of which enables the company to achieve its goals.
Strategic marketing involves and covers the following types and levels of marketing management:
setting basic marketing objectives;
development of a general marketing strategy for the company;
management of strategically important factors of activity, marketing assets;
identification of strategies for individual products and brands.